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Mobile ad network Greystripe has released a new report discussing how consumers are using their iPhones.
The report is based on data collected from Greystripe users, tracking January to March of this year and analyzing their iPhone user base. Greystripe has recently added Flash ads to their network, and this report reflects this focus by surveying the users and their reaction to their new Flash ad format.
Within their report, after noted demographic and lifestyle information was collected, are details on user engagement with the iPhone.
Among the findings:
- users spend 9.6 minutes using and playing each app
- those individuals use free apps about 20 times before getting bored
- they also spend 3 hours and 10 minutes with games/apps overall
- 46% of users play or use each app 5 times or more
- only about 10% play or use them 25 times or more
- short flash videos (“tailgate” ads) keep their attention for as long as 22 seconds
- 10% of them interact with said ads
- 80% of users would download these free-ad supported games
- there was an overall increase of awareness and purchase interest from those who engaged in Greystripe Flash Ads versus online flash ads
This data was based on 600 apps from Greystripe’s network, from ranging from WordWrap to Fart for Free.
Take a look at all of the details in the full report, available for download here.
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Adam West May 5, 2009
I can attest to this. I have bought a ton of iPhone apps, just to be disappointed and not use them more then once.
Wish they had a 1 day trial for apps. That would be pretty essential for me to buy anything other then really highly ranked and reviewed apps again.
Justin May 5, 2009
Hey Adam, totally agree with you on that one, def needs a one day trial period.
DOUG May 7, 2009
What the article says to me, isn’t so much that iPhone users get bored, it’s the App Developers aren’t creating useful, well-designed apps (with some obvious exceptions). Amen to the 1-day trial!
孙田 May 20, 2009
我想买啊 要怎么买啊
jj May 25, 2009
One more here for the trial…
Apple could have made shareware a possibility in the OS 3.0 with paid-extras within apps. But instead they force developers to have to release a full version and a lite one.
And it’s true, most apps are crap. Any moron with the SDK thinks they can charge money for their dumb ideas. All those “fart” applications are a waste of time and disk space.
ab June 4, 2009
However, those fart applications are HILARIOUS in movie theaters during a quite solumn moment … they do provide what they are for, which is laughter!